Citing the Treccani Vocabulary “The word attention, from the Latin ad and tendere, “to turn the mind to”, indicates the act of turning and applying the mind to a stimulus, that is, the process of directing and concentrating psychic activity on a given object, whether sensory or representational”. The attention span of a goldfish is 0,9 seconds. There is a legend, which has been going viral on the net for years, that claims that human concentration is dizzily declining due to external conditions — such as the internet and new technologies — that do not allow the brain to work optimally.